5/19/2023 0 Comments Clean banditHaruka then lies on her bed, and is urged to stand up, realising that she is no longer in her bedroom, as her bed is now in a concert hall, with Clean Bandit performing ‘Rather Be’, with Jess Glynne, the vocalist of the song. Haruka is then shown riding home on her scooter, as the four members of Clean Bandit emerge from behind her, on their own scooters, who shortly disappear then after. Below this, I will explain the music video in great detail. In short, the music video follows a Japanese fan of Clean Bandit, who becomes delirious, and experiences hallucinations of the band members, as well as the Clean Bandit Logo appearing unexpectedly in her daily life, as a chef. All of these elements together will assist with the planning of my group’s music video. Analysing this Dance track will help us, as I will be able to pick up on editing techniques, similar themes, and the Mise-en-scéne throughout the video, as well as the band’s style, and how they choose to market themselves. Furthermore, I will be analysing this music video, as the genre is Dance, which House falls into, and this is the desired genre of the song that my group and I will be using for our music video. Additionally, the production value of this video was really cost-effective, as the band shot, and edited the video themselves, which is a factor that I and the rest of my group hope to recreate for our advanced portfolio music video. I will be analysing this music video, as it is my favourite song, and I have also closely analysed the video over the summer holidays, as I was working on re-creating the video, as part as a cover with my friends, to develop my music video production skills, in preparation for my advanced portfolio project. Additionally, ‘Rather Be’ won the Best Dance Record category at the 2015 Grammy’s in the US. Since then, the song has become an international hit, partly due to the music video becoming a viral hit on YouTube, with now over 248 million views. ‘Rather Be’ was released in December 2013. ‘Rather Be’ is a Dance track, released as a single prior to Clean Bandit’s release of their début album, ‘New Eyes’.
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